PRIVACY POLICY
Last updated: 25 August 2026
1. Introduction
ATHENA CONSULTING AG respects the privacy of website visitors, prospective clients, clients and business contacts.
This Privacy Policy explains how personal data is collected, used, stored and disclosed in connection with:
It also explains the rights available to individuals whose personal data is processed by ATHENA CONSULTING AG.
This Privacy Policy applies to website visits, communications through the website, email correspondence, blog comments and professional inquiries.
2. Data Controller
The controller responsible for processing personal data is:
ATHENA CONSULTING AG
Neugasse 4
6300 Zug
Switzerland
Company identification number: CHE-100.798.887.
Telephone: +41 76 702 15 66.
Email: info@athena-consulting.ch.
For questions concerning data protection or to exercise your rights, please contact us at:
3. Applicable Data Protection Laws
ATHENA CONSULTING AG processes personal data in accordance with applicable Swiss data protection legislation, including the Swiss Federal Act on Data Protection and its implementing provisions.
Where the European Union General Data Protection Regulation applies to a particular processing activity, ATHENA CONSULTING AG also observes the relevant requirements of that regulation.
The applicability of European data protection law depends on the circumstances of the processing activity concerned.
4. Personal Data We Collect
4.1 Website and Technical Information
When you visit the website, technical information may be processed through the hosting infrastructure and website security systems.
This information can include:
- IP address.
- Date and time of access.
- Requested pages or files.
- Browser type and version.
- Operating system and device information.
- Referring website or access source.
- Server response information.
- Technical security and error logs.
This information is used to operate the website, identify technical issues, maintain security and prevent misuse.
4.2 Contact and Communication Information
When you contact ATHENA CONSULTING AG by email, telephone or through a website contact form, we process the information you provide.
Depending on your inquiry, this may include:
- Your name.
- Your email address.
- Your telephone number.
- Your company or professional position.
- The subject of your inquiry.
- The content of your message.
- Relevant correspondence and follow-up information.
This information is processed to respond to your inquiry, assess your request and determine whether a professional engagement may be appropriate.
4.3 Client and Professional Engagement Information
Where a professional relationship is established, ATHENA CONSULTING AG may process additional information required to assess, administer or perform the relevant engagement.
Depending on the nature of the mandate, this may include:
- Identification and contact details.
- Corporate and business information.
- Information concerning family, professional or commercial relationships relevant to the mandate.
- Contractual and billing information.
- Information concerning the circumstances of a negotiation or representation.
- Financial or administrative information provided by the client.
- Information obtained from public registers.
- Communications with authorised advisers, institutions or counterparties.
- Documentation required for due diligence, compliance or legal obligations, where applicable.
Only information relevant to the specific professional engagement should be provided.
4.4 Blog Comments
When you leave a comment on an article, we collect the information entered in the comment form.
This generally includes:
- Your name or chosen display name.
- Your email address.
- The content of your comment.
- The date and time of submission.
- Your IP address.
- Browser and technical identification information used for security and spam prevention.
Your display name and the content of an approved comment may become publicly visible on the website.
Your email address is not ordinarily published with your comment.
Please do not include confidential, financial, personal or otherwise sensitive information in public comments.
4.5 Information Provided by Third Parties
Where appropriate and legally permitted, ATHENA CONSULTING AG may receive relevant information from:
- Public commercial registers.
- Clients and their authorised representatives.
- Professional advisers involved in a mandate.
- Business counterparties.
- Public authorities or institutions.
- Other persons authorised to provide information in connection with a specific engagement.
5. Purposes of Processing
We process personal data for the following purposes:
- Operating and maintaining the website.
- Ensuring website security and technical availability.
- Responding to inquiries and requests.
- Communicating with prospective and existing clients.
- Assessing potential professional engagements.
- Providing fiduciary, corporate and strategic advisory services.
- Supporting negotiations, representation and family office coordination.
- Managing professional relationships and administrative matters.
- Issuing invoices and maintaining accounting records.
- Complying with applicable legal and regulatory obligations.
- Preventing fraud, misuse and security incidents.
- Moderating website comments.
- Protecting legitimate business interests.
- Establishing, exercising or defending legal claims.
ATHENA CONSULTING AG does not sell personal data.
6. Legal Grounds for Processing
Where the GDPR applies, personal data is processed on one or more of the following legal grounds:
- Your consent.
- Steps taken at your request before entering into a contract.
- Performance of a contractual relationship.
- Compliance with legal obligations.
- Legitimate interests in operating our business, maintaining security, responding to inquiries and protecting our rights.
Where processing is based on consent, consent may be withdrawn at any time with effect for the future.
Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.
7. Website Hosting
The website is hosted by:
Infomaniak Network SA
Rue Eugène Marziano 25
1227 Les Acacias
Geneva, Switzerland
Infomaniak provides hosting and technical infrastructure services through data centres located in Switzerland.
In connection with website hosting, Infomaniak may process technical access information, server logs and other data necessary to deliver, protect and maintain the website.
Further information about Infomaniak’s data protection practices is available at:
https://www.infomaniak.com/en/trust-center
8. Cookies and Similar Technologies
Cookies are small files stored on your device when you access certain website functions.
The website may use technically necessary cookies for purposes such as:
- Maintaining website security.
- Managing website sessions.
- Supporting essential website functions.
- Recording preferences selected by visitors.
- Supporting the submission of comments or forms.
If you leave a comment, you may be offered the option of saving your name, email address and website information in your browser for future comments.
This convenience feature should be activated only if you choose the relevant option.
Where analytics, advertising, tracking or other non-essential technologies require consent under applicable law, they must not be activated before the relevant consent has been obtained.
You can manage or delete cookies through your browser settings. Restricting certain essential cookies may affect website functionality.
9. WordPress and Search Engine Optimisation
This website operates using WordPress.
ATHENA CONSULTING AG may use website administration and search engine optimisation tools, including Rank Math, to manage:
- Website metadata.
- Search engine indexing.
- Structured data.
- Page descriptions.
- XML sitemaps.
- Website content visibility.
The use of an SEO plugin does not automatically mean that Google Analytics or advertising tracking is active.
If a third-party analytics or marketing service is activated, the relevant service provider, processing purposes, applicable data transfers and consent requirements must be identified and implemented before that service collects visitor data.
10. Comments and Gravatar
The website currently supports comments on certain articles.
WordPress may use the Gravatar service to display an avatar associated with a commenter’s email address.
Gravatar is operated by companies within the Automattic group, including:
Automattic Inc.
60 29th Street #343
San Francisco, CA 94110
United States
And, where applicable:
Aut O’Mattic A8C Ireland Ltd.
Grand Canal Dock
25 Herbert Place
Dublin D02 AY86
Ireland
When an avatar is requested, a coded or hashed version of the commenter’s email address may be used to determine whether a corresponding Gravatar profile exists.
Loading avatar images from Gravatar servers may also transmit technical information, including the visitor’s IP address and browser request information, to the relevant service provider.
This transmission can occur when an article containing Gravatar images is viewed, including by visitors who have not themselves submitted a comment.
Gravatar may involve processing in the United States or other jurisdictions.
Further information is available in Automattic’s privacy policy:
https://automattic.com/privacy/
Where legally required, external avatar functionality must be disabled or configured so that it is activated only after valid consent.
11. External Links and Social Media
The website may contain links to external websites, professional networks or social media platforms.
When you click an external link, the relevant third-party provider processes your personal data under its own privacy policy.
ATHENA CONSULTING AG is not responsible for the privacy practices of independent third-party websites.
External embedded content or third-party services that establish a connection before a visitor clicks a link must be assessed separately and disclosed where applicable.
12. Disclosure of Personal Data
Personal data may be disclosed only when reasonably necessary for the relevant purpose and permitted by applicable law.
Recipients may include:
- Authorised personnel of ATHENA CONSULTING AG.
- Website hosting and IT service providers.
- Professional advisers, accountants, lawyers or tax specialists.
- Banks, financial institutions or administrative service providers involved in an authorised mandate.
- Business counterparties or representatives identified in a client engagement.
- Public authorities and courts where disclosure is legally required.
- Service providers assisting with website security, technical maintenance or professional administration.
Where service providers process personal data on behalf of ATHENA CONSULTING AG, appropriate contractual and confidentiality safeguards are applied where required.
Personal data is not disclosed to unrelated third parties for their independent marketing purposes.
13. International Data Transfers
The website is hosted in Switzerland.
However, certain external services, professional counterparties or international client engagements may involve the processing or disclosure of personal data outside Switzerland.
For example, the use of Gravatar may involve providers in Ireland and the United States.
Where personal data is transferred to a country without an adequate level of data protection, ATHENA CONSULTING AG relies on appropriate safeguards where required, such as:
- Recognised contractual protection mechanisms.
- Applicable adequacy decisions.
- Appropriate contractual commitments.
- A legally recognised exception.
- The data subject’s explicit consent where required and appropriate.
Information about relevant international transfers may be requested by contacting:
14. Data Retention
Personal data is retained only for as long as reasonably necessary for the purpose for which it was collected or for a longer period where required by law.
Retention periods depend on the nature of the information:
- Technical logs are retained for the period necessary for website operation, security and troubleshooting.
- Contact inquiries are retained for the time necessary to respond and manage relevant follow-up.
- Client and engagement information is retained for the duration of the professional relationship and any applicable legal, contractual or limitation period.
- Published comments may remain visible until they are removed or the relevant article is deleted.
- Accounting records and other business documents subject to statutory retention obligations are generally retained for ten years where required by Swiss law.
- Information required to establish, exercise or defend legal claims may be retained for the relevant limitation period.
Once personal data is no longer required, it is deleted, anonymised or securely archived in accordance with applicable obligations.
15. Data Security
ATHENA CONSULTING AG takes reasonable technical and organisational measures to protect personal data against:
- Unauthorised access.
- Accidental loss.
- Unlawful disclosure.
- Misuse.
- Alteration.
- Destruction.
Depending on the relevant processing activity, these measures may include secure hosting, access controls, website updates, restricted access to information and encrypted website connections.
No internet transmission or electronic storage system can be guaranteed to be entirely secure.
For that reason, visitors should not send passports, identity documents, banking credentials, account information or sensitive financial documentation through an unsecured website form or ordinary email without first agreeing on a secure communication method.
16. Your Data Protection Rights
Depending on the applicable law and the circumstances, you may have the right to:
- Request information about whether your personal data is being processed.
- Access the personal data held about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of personal data where no overriding legal obligation requires retention.
- Request restriction of processing where applicable.
- Object to certain processing activities.
- Withdraw consent previously given.
- Request the transfer of certain personal data in a usable format where the applicable legal conditions are met.
- Obtain information about relevant international data transfers.
- Lodge a complaint with the competent supervisory authority.
To exercise your rights, contact:
ATHENA CONSULTING AG
Neugasse 4
6300 Zug
Switzerland
Email: info@athena-consulting.ch
We may request reasonable information to verify your identity before responding.
Requests will be handled within the time limits established by applicable law.
17. Supervisory Authority
For matters concerning Swiss data protection law, the competent federal authority is:
Federal Data Protection and Information Commissioner
Feldeggweg 1
3003 Bern
Switzerland
Where the GDPR applies, you may also contact the competent data protection authority in your country of residence, place of work or the location of the alleged infringement.
18. Automated Decision-Making
ATHENA CONSULTING AG does not use solely automated decision-making through this website to make decisions producing legal effects or similarly significant consequences for visitors.
Professional inquiries are assessed by human decision-makers.
19. Children and Minors
This website is intended for adults, professionals, families and businesses seeking advisory or fiduciary-related services.
ATHENA CONSULTING AG does not knowingly collect personal data from children through this website.
If you believe that a minor has submitted personal information without appropriate authorisation, please contact us so that the matter can be reviewed.
20. Changes to This Privacy Policy
ATHENA CONSULTING AG may update this Privacy Policy to reflect changes in legal requirements, website functionality, service providers or business operations.
The current version is published on:
https://athena-consulting.ch/privacy-policy/
The date indicated at the beginning of this Privacy Policy reflects its latest revision.
21. Contact
For questions concerning this Privacy Policy or the processing of personal data, please contact:
ATHENA CONSULTING AG
Neugasse 4
6300 Zug
Switzerland
Email: info@athena-consulting.ch
Telephone: +41 76 702 15 66
Website: https://athena-consulting.ch